Television face plate produces business slow down in demand, foreground of vitreous production business is dim, plumper of Kang Ning share price 10% .
Slow down in demand of glass of flat television firm, kang Ning of tycoon of vitreous manufacturing industry (Corning) its target of sale of the 3rd quarter is reduced 5% .
The Kang Ning company that headquarters is located in north of new York city today Xia Haiceng glides to economy the evidence that creates slow down in demand of TV of flat liquid crystal distains to be considered, the growth extent that also states liquid crystal glass is sold nowadays is in slow down. Its reason is not buying TV no longer at consumer, the television firm that reachs for what is beyond his grasp however hopes to use market prosperity to gain profit, the result caused crop superfluous.
Kang Ning is in about at every accrual after Zhou San expresses to adjust 44 cent, and before forecasting is 49 cent. Predicting sale of the 3rd quarter is 1.6 billion dollar, predict to be before this 16. 800 million dollar.
Foreground is unidentified
Zhou San, kang Ning stock dish in drop 10% , drop whole years 27% , the reason is investor depression of economy of anxious whole world can affect industry development.
Look into future, kang Ning sells annual of glass of its liquid crystal growth to anticipate reduce to 27. 5% , and 5 weeks of Qian Kangning still reiterate its grow can be in 30% the left and right sides. Is presiding apparitor lukewarm when June heart Er? Wei Kesi (Wendell Weeks) still express " did not see economy glides the evidence that affects sale of TV of American liquid crystal. Wei Kesi (Wendell Weeks) still express " did not see economy glides the evidence that affects sale of TV of American liquid crystal..
Because Kang Ning is in a television to supply catenary upper reaches, forecast economy very hard to glide when to can create order cut.
For instance in November 2004, although have the sign of stock keep long in stock, kang Ning expresses his again and again growth of sale of the fourth quarter can be between 3%-10% . And two Zhou Zhi hind, two Kang Ning's biggest plasma board manufacturer cancelled vitreous order, kang Ning also expects growth only reduce 3% or lower.
The error of price strategy
It is those who answer supply and demand of liquid crystal glass is big cases fall greatly, kang Ning adopted a policy that aims to restrict price of liquid crystal glass to drop before two years. Very rare supplier such him setting conditions, and so far Kang Ning resisted successfully also of the price drop considerably. This ever was one big difficult problem of Kang Ning before this, because it encourages face plate manufacturer to increase,supply, cause a large number of stock from this.
However, personage of a few analysises thinks, price strategy of Kang Ning is about to fail.
The favour of analyst cloth Lai of Collins Stewart? White (Brian White) in Zhou San write in a report: Because the inventory of television firm is overmuch, kang Ning produces business client to feel in the television of Chinese Taiwan and computer face plate " very great price pressure " .
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